Why Shopping in One Place Feels Boring — And Why That's Actually the Point
Consolidating your shopping into a single marketplace might feel like you're giving up the thrill of the hunt — but that mild boredom is doing serious work on your budget. Behavioral economists call it 'friction,' and it turns out a little of it goes a long way toward keeping impulse buys in check. Here's why the least exciting shopping habit might be your most financially rewarding one.